Fivetran vs Stitch: Status, Pricing and Verdict (2026)

Quick verdict

Short answer

Do not start new projects on Stitch. Stitch is now part of Qlik; its home page encourages anyone starting to sync data to try Qlik Talend Cloud, its trial link opens a Qlik Talend Cloud trial, and Qlik offers tooling and paid coaching to migrate Stitch accounts. No end-of-life date has been published that we could find. Choose Fivetran if you want a managed ELT service with vendor-maintained connectors and built-in dbt transformations, and accept per-row (MAR) billing. Existing Stitch customers should plan a move before renewal and compare Fivetran, Airbyte and Qlik Talend Cloud.

How we know: This comparison is research-based: product status, plans, connectors, CDC support, transformations and pricing were checked against Fivetran's and Stitch's websites and documentation, Qlik Help and Fivetran press releases in October 2026. We have not run either service, so nothing here is a measured result.

Fivetran is a fully managed data movement service. It states 750+ sources and 200+ destinations, sells Free, Standard, Enterprise and Business Critical plans, and bills on Monthly Active Rows (MAR). In 2025 it agreed to acquire Census (reverse ETL) and acquired Tobiko Data (SQLMesh and SQLGlot). On 1 June 2026 it completed an all-stock merger with dbt Labs; the combined company initially operates as Fivetran + dbt Labs, led by George Fraser as CEO and Tristan Handy as President.

Stitch is a hosted ELT service built on the open source Singer standard, with more than 200 integrations and 12 destinations listed in its documentation. It came to Qlik with Talend, and its home page now says "Stitch is now part of Qlik". Stitch documentation has moved to Qlik Help.

Status check, October 2026. The Stitch home page states: "If you are looking to start syncing data to your warehouse, data lake or lakehouse, we encourage you to try Qlik Talend Cloud." Plans are still listed on the pricing page, but the trial link points to Qlik Talend Cloud, and Qlik Help documents a migration from Stitch to Qlik Talend Cloud. We found no published end-of-sale or end-of-support date.

Side by side

Aspect	Fivetran	Stitch
Product status	Actively developed; merged with dbt Labs in June 2026	Part of Qlik; new users directed to Qlik Talend Cloud; migration tooling offered
Connectors (vendor stated)	750+ sources and 200+ destinations (Standard, Lite, partner-built, Connector SDK)	200+ integrations; 12 destinations; Singer, Import API and Incoming Webhooks for custom sources
Database CDC (documented)	Native log-based methods per engine, plus proprietary Teleport Sync	Log-based replication for DynamoDB, SQL Server, MongoDB, MySQL, Oracle and PostgreSQL
Deleted rows	All database connectors sync deletes, marking rows as deleted	Log-based replication reads DELETE events
Transformations	Quickstart data models and Transformations for dbt, billed by model runs	Only destination-compatibility transformations
Deployment	SaaS, or Hybrid Deployment (Enterprise and above) with processing in your network	SaaS only
Pricing model	Monthly Active Rows per connection, plus a base charge per low-volume connection on paid plans	Plans by rows per month, destinations and source types
Free option	Free plan (500,000 MAR); 14-day trial per new connection	14-day trial mentioned, but the link opens a Qlik Talend Cloud trial
Main trade-off	Broad and managed, but usage-based costs need watching	Simple published plans, but not the vendor's recommended product for new customers

Key differences

Where each product is heading

Fivetran spent 2025 and 2026 widening its platform: Census for reverse ETL and data activation (agreement announced 1 May 2025), Tobiko Data for SQLMesh-based transformation (announced 3 September 2025) and the merger with dbt Labs, announced on 13 October 2025 and completed on 1 June 2026. dbt Labs said at the announcement that dbt Core would stay open under its current licence, and the completion release introduced dbt Core v2.0 (alpha) under Apache 2.0.

Stitch is going the other way inside Qlik. Qlik's Cloud Migration Toolkit can connect to a Stitch account and produce an inventory of its sources and destinations, and Qlik sells a Stitch to Qlik Talend Cloud Migration Coaching service for customers approaching renewal. In our view, that makes Stitch a product to migrate from rather than to.

Connectors and maintenance

Fivetran maintains its Standard connectors itself; Lite connectors cover niche applications, partner-built connectors are maintained by technology partners, and the Connector SDK lets you write your own. Enterprise database connectors are listed from the Enterprise plan. Stitch lists 100+ SaaS, 30+ database and 20+ webhook integrations, labels integration versions as Latest, Deprecated or Sunset, and lets you add sources through Singer taps, the Import API or Incoming Webhooks. On Stitch, Standard plans include only Standard sources; Enterprise sources need Advanced or Premium.

Database replication

Fivetran documents using each database's native change mechanism (binary log, CDC, change streams, logical replication and others) and its own Teleport Sync, which needs only a read-only SQL connection. It marks deleted rows as deleted in the destination rather than removing them, and initial historical syncs do not count towards MAR. Stitch documents Log-based Incremental Replication for DynamoDB, SQL Server, MongoDB, MySQL, Oracle and PostgreSQL, reading INSERT, UPDATE and DELETE events; it cannot be used with views, most databases need a table reset after a structural change, and Stitch recommends keeping at least three, ideally seven, days of logs.

-- MySQL: binary log settings that log-based replication tools typically require
SHOW VARIABLES LIKE 'log_bin';        -- ON
SHOW VARIABLES LIKE 'binlog_format';  -- ROW

Transformations

Fivetran includes transformations: Quickstart data models, Fivetran data models for dbt projects, and Transformations for dbt hosted by Fivetran, with integrations for dbt Cloud and Coalesce. Stitch performs only what the destination needs (data type translation, de-nesting) and leaves modelling to you. With Stitch you would run dbt or SQL in the warehouse yourself, usually from an orchestrator; see Apache Airflow vs Fivetran and ETL vs ELT.

Pricing model

Fivetran bills on Monthly Active Rows: distinct rows (by primary key) inserted or updated in a month, counted once per month and, since 2025, per connection. Paid plans add a base charge per standard connection with 1 to 1 million MAR. Stitch sells fixed plans with row allowances, destination counts and source types. Fixed plans are easier to forecast; MAR tracks actual change volume. Exact figures are in the pricing section.

Pricing and licensing

Fivetran. Listed on fivetran.com/pricing in October 2026: Free, Standard, Enterprise and Business Critical plans, priced on MAR with discounts for annual contracts. The Free plan includes 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs. On paid plans, a USD 5 base charge applies to each standard connection with between 1 and 1 million MAR in a month. As one example from the pricing page, a Marketo connection with 847,574 MAR is shown at USD 424.54 for the month. Model runs are free up to 5,000 a month, then tiered from USD 0.01 to USD 0.002 per run. Use Fivetran's estimator for your own sources.

Stitch. Listed on stitchdata.com/pricing in October 2026 (USD): Standard from USD 100 per month (monthly or annual billing) for 5 to 300 million rows a month, 1 destination, 10 Standard sources and 5 users, with 7 days of log retention; Advanced USD 1,500 per month billed annually for 100 million rows, 3 destinations, unlimited Enterprise sources and users, 60 days of log retention; Premium USD 3,000 per month billed annually for 1 billion rows and 5 destinations. The page mentions a 14-day free trial, but the trial link opens Qlik Talend Cloud. Confirm with Qlik whether these plans are still sold to new customers.

Pricing checked on the vendors' official pages on 7 October 2026. Prices change; confirm before buying.

Where each one leads

Fivetran strengths

Actively developed, with recent acquisitions and the dbt Labs merger
Large catalogue of vendor-maintained connectors
Built-in dbt transformations and Quickstart data models
One-minute syncs and Hybrid Deployment on Enterprise and above
Free plan with 500,000 MAR a month

Stitch strengths

Simple fixed plans with published prices and row allowances
Log-based replication for six major databases
Singer, Import API and Incoming Webhooks for custom sources
Existing pipelines continue to run for current customers

Limitations

Fivetran limitations

MAR is counted per connection, and high-churn tables raise cost
Base charge per low-volume connection on paid plans
Hybrid Deployment, enterprise database connectors and one-minute syncs need Enterprise or above
Closed source SaaS, with packaging that may change after the dbt Labs merger

Stitch limitations

Qlik directs new customers to Qlik Talend Cloud, so Stitch is not the strategic product
No user-defined transformations
Standard plan is limited to one destination and Standard sources
Log-based replication needs table resets after schema changes for most databases
Smaller destination list (12 documented)

When to choose each

Choose Fivetran if

You are starting a new managed ELT project
You want vendor-maintained connectors and minimal pipeline operations
You want ingestion and dbt transformations from one vendor
You are migrating off Stitch and want another managed service

Choose Stitch if

You already use Stitch and only need to keep pipelines running until a planned migration
You are moving to Qlik Talend Cloud and want Qlik's migration tooling and coaching

When neither is right

You want to self-host or avoid per-row billing: see Airbyte vs Fivetran and Airbyte vs Stitch.
You want another managed, no-code pipeline service: compare Fivetran vs Hevo Data.
You need heavy transformation or an enterprise integration suite: see Fivetran vs Matillion and Fivetran vs Talend.
You only need scheduling of your own scripts: see Apache Airflow vs Fivetran.

Final recommendation

Bottom line

Between these two, Fivetran is the option for new work: it is actively developed, has the larger vendor-maintained catalogue and includes dbt transformations, at the cost of usage-based pricing that needs monitoring. Stitch still runs for existing customers, but Qlik now points new users to Qlik Talend Cloud and provides migration tooling, so we do not recommend starting on it. If you are on Stitch, inventory your integrations, check coverage in Fivetran, Airbyte and Qlik Talend Cloud, and trial your highest-volume sources before your renewal date.

Frequently asked questions

Is Stitch still available?

Existing customers can still sign in and the pricing page still lists plans, but the Stitch home page encourages new users to try Qlik Talend Cloud and the trial link opens a Qlik Talend Cloud trial. We found no published end-of-life date. Check with Qlik before buying or renewing.

What happened to Fivetran in 2025 and 2026?

Fivetran agreed to acquire Census (reverse ETL) in May 2025, acquired Tobiko Data (SQLMesh and SQLGlot) in September 2025, and announced an all-stock merger with dbt Labs on 13 October 2025, which completed on 1 June 2026. The combined company initially operates as Fivetran + dbt Labs.

How does Fivetran pricing compare with Stitch pricing?

Fivetran charges on Monthly Active Rows per connection, with a free plan and a base charge per low-volume connection on paid plans. Stitch sells fixed plans with monthly row allowances and limits on destinations and source types. See the dated pricing section for figures.

What should Stitch customers migrate to?

Qlik offers a migration path to Qlik Talend Cloud. Managed alternatives include Fivetran and Hevo Data; Airbyte offers both a cloud service and a free self-managed edition. Inventory your integrations and check each one is vendor maintained in the target tool.

Sources

Checked October 2026.

How we research comparisons: our editorial method.